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Adobe to acquire Magento for $1.68B

Adobe to acquire Magento for $1.68B

Feedly.com | Tuesday, 22 May 2018 9:45 am | Headlines
Adobe announced today that it was acquiring Magento for $1.68 billion. The purchase gives Adobe a missing e-commerce platform piece that works in B2B and B2C contexts and should fit nicely in the company’s Experience Cloud.

It should also help Adobe compete with Salesforce, which offers its own marketing, sales and service offerings in the cloud and which bought Demandware for more than $2 billion in 2016 to provide a similar set of functionality.