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The roi of marketing

The roi of marketing

Feedly.com | Wednesday, 12 Sept 2018 3:25 pm | Headlines
CMOs and CFOs often speak completely different languages. This can create a lack of understanding and appreciation for the role and impact of marketing on the business.

Mastercard CMO Raja Rajamannar calls this the “existential crisis of the CMO.” He says it’s essential for marketers to think and talk more like business managers than communications experts.