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'Consent is unworkable' for programmatic ads in the era of GDPR

'Consent is unworkable' for programmatic ads in the era of GDPR

Feedly.com | Sunday, 14 Jan 2018 9:15 am | Headlines
Consent “isn’t going to work” for programmatic or direct-sold advertising under the General Data Protection Regulation (GDPR).

That’s the conclusion of Johnny Ryan, head of ecosystem at anti-ad-blocking solutions provider PageFair. His firm has spent the last two years trying to figure out how GDPR is supposed to work, given the current digital ad environment.