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Seizing Your Mobile App Strategy — What Trendsetters Can Teach Us

Seizing Your Mobile App Strategy — What Trendsetters Can Teach Us

Feedly.com | Wednesday, 17 May 2017 5:00 pm | Headlines
“We are in the business of selling experiences. The actual items that are advertised, marketed, and purchased are just along for the ride.” ~ Brad Rencher, executive vice president and general manager for Digital Marketing, Adobe.

In an era when mobile apps can predict what music you’ll love, offer a coupon to invite you into a shop you’re passing, or provide directions to your seat in a stadium, mobile app customers don’t just want frictionless, relevant, and engaging experiences every time they log in — they expect them.

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Sunday, 15 Apr 2018 4:30 pm